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CROSS-USA JOINS America’s Health Insurance Plans (AHIP)

Posted on March 12, 2012 by admin

MINNEAPOLIS, March 12, 2012 – CrossUSA, Inc., a national provider of Information Technology Rural Outsourcing Solutions, today announced their Affiliated Membership with the America’s Health Insurance Plans based in Washington DC.
After over 12 years of providing US-Based IT Outsourcing solutions, CrossUSA has joined AHIP to further our growth and professional relationships within the health insurance industry. “AHIP provides the perfect environment for CrossUSA to gain access to top notch educational programs that help with the professional development of our consultants, as well the ability to network with other health insurance organizations looking to leverage our Rural IT Outsourcing delivery model”, says John Beesley, CrossUSA’s Director of Business Development.
CrossUSA currently provides IT Outsourcing services for companies such as United Health Group and Emblem Healthcare, and has done work for several of the larger Blue Cross Blue Shield organizations across the country.

Posted in Communication, CrossUSA, News | Tagged AHIP, CrossUSA, Health Insurance, Rural IT Outsourcing | Comments Off

Search CIO.com Article on Domestic Sourcing

Posted on June 23, 2011 by admin

A weak economy is redefining domestic IT outsourcing, but does it pay?
The economic viability of domestic outsourcing is likely to resonate increasingly with CIOs because of issues that go beyond costs, experts say. One reason is U.S. politicians’ concern about high unemployment, said Ron Hira, associate professor of public policy at the Rochester Institute of Technology in New York.

“That [concern] can affect CIOs in a couple of ways. If it is a federal or state contract that they are subbing out to somebody, there will be a preference probably for domestic outsourcing or less risk for backlash,” Hira said. “There also will be better tax incentives and other types of grants to make that domestic outsourcing more favorable for the business-case point of view.”

In the past, most CIOs and CFOs would say it didn’t matter how much training or cultural change the offshore centers required because the labor arbitrage was so great, Hira said. The difference is not as obvious anymore because Indian wages are rising 10% to 15% annually in the face of increasing demand in India for IT services, and attrition levels are high.

Although the sour U.S. economy accounts for some of the renewed interest in domestic outsourcing, the economics of the model don’t depend on it, Hira stressed. “It helps to have a weaker dollar and a high unemployment rate for competing with services exports that pay no taxes, but the model stands on its own merits,” he said.

IT skills exodus will lead to domestic outsourcing in public sector

Over the next 10 years the biggest consumers of domestic outsourcing will be local, state and federal governments, says Thomas Young, formerly finance director at AT&T Labs and now partner and managing director at the sourcing advisory firm TPI Inc. The recession has delayed retirement for some of the public sector’s aging IT workforce, but government employers still expect an exodus of IT skills in the next five years. “They are not able to replace people; nor do they want to,” he said, because of the high overhead associated with full-time employees, such as pension benefits.

At private organizations, where cost is not the primary driving factor, domestic outsourcing can be a better choice for numerous reasons, from security concerns to customers who feel more comfortable dealing with a domestic workforce, Young said. For certain kinds of work, domestic outsourcing could prove even more cost-effective.

Like many global companies, Stamford, Conn.-based TPI has an IT service delivery center in India, as well as a center just outside Detroit, Young said. “I’m going to make a general statement: When I deal with the Indian workforce, I have to be very specific about what I want. Ambiguity doesn’t work well,” he said. “If I have an ambiguous situation, I have to spend a lot of time explaining, and I may have to go through a lot of rework cycles to get it right. Once it is right, it works great, but how do you capture that cost? It is not as straightforward as looking at hourly rates.”

You’ll get no argument about that from Debashish Sinha, a veteran expert (with stints at Wipro Ltd. and HCL Technologies Ltd.) in IT offshoring and now the chief marketing officer at Systems in Motion, a domestic outsourcing provider. The Silicon Valley-based start-up is determined to challenge the Indian IT outsourcing model with a U.S. alternative that offers hourly rates that are within striking distance of offshore wages, and sidesteps some of the problems associated with contracting IT services half a world away.

The firm advertises that with its centralized delivery model, it can offer IT services at $55 per hour compared with the $47 per hour it claims is the going wage for comparable work by Indian providers. Factor in the added costs of doing business with offshore providers, and the domestic outsourcing model holds more appeal, Sinha said.

Is local domestic-outsourcing talent better?

With IT skills in strong demand and a new crop of college graduates unable to find work, Systems in Motion also has a feel-good story to tell. The outsourcing provider, which runs its main operations out of Ann Arbor, Mich., trains newly minted Midwest college graduates to develop cutting-edge technology, including apps for Web and mobile platforms.

In the offshore model, there is a serious disconnect between the senior resources, who are the true experts, and the actual development resources.

Debashish Sinha, CMO, Systems in Motion
The company’s location is critical to the success of its model, Sinha said. The area’s large public universities ensure a ready supply of trainees. Its proximity to major employers offers a poaching ground for seasoned IT professionals. Unlike so-called rural outsourcing firms located in sparsely populated regions where finding resources is a challenge, Systems in Motion can tap 4 million people living within a 75-mile radius of its location.

A relatively low cost of living makes the location an affordable place to do business. And the area’s 17% unemployment rate certainly doesn’t hurt Systems in Motion’s ability to recruit and retain talent. But the real alchemy of its location, according to Sinha, is the tight integration between its expert architects who design the IT services and the college graduates who are doing the work.

“In the offshore model, there is a serious disconnect between the senior resources, who are the true experts, and the actual development resources,” Sinha said. “No matter how much you invest in collaboration tools and conference calls in the middle of the night, it is very difficult to get over the hump.”

An agile approach called design-build, where adjustments can be made on the fly, is especially critical in today’s enterprise computing, Sinha argued. “As we get to the point where open source technologies are becoming industrial-strength, where cloud computing is taking away much of the requirement for infrastructure management, a lot of the actual technology deployment and management issues center on how well technology aligns with the business and how dynamic the technology is on which the business runs,” he said. That kind of dynamic development work is easier for companies to keep tabs on when “you have a delivery center in Ann Arbor instead of Bangalore,” he added.

Agile methodologies in outsourcing

An example is prize client Best Buy Co. Inc., an hour away by plane. The Richfield, Minn.-based consumer electronics retailer hired Systems in Motion to build a scalable consumer portal for mobile phone purchasing, activation and support. The team used the agile methodology called Scrum and open source LAMP stack technology in its work, Sinha said.

It is important for CIOs to match the work to the provider, offshore or domestic, said John Beesley, director of business development at CrossUSA Inc., a rural outsourcing provider based in Burnsville, Minn. The firm runs three Minnesota project centers that specialize in complex, high-risk IT work and are staffed by experienced IT professionals who get incentives to stay put.

“When clients ask me, ‘Would this piece of work be a good fit for your model?’ I say that if the work can be learned in a couple of weeks, probably not, because you’re not going to see the real value of no turnover if the work is easily taught,” Beesley said.

Systems in Motion’s Sinha concurs that it doesn’t make sense for CIOs to take everything they do offshore and put it into the firm’s domestic outsourcing model. “That would not be cost-effective,” he said. The large Indian offshore providers have spent decades perfecting a process-centric approach that delivers superbly on stable IT work, which can be easily taught and therefore is not as affected by high attrition, he added. “When it comes to application development and the management of applications that do change frequently in terms of functionality and underlying technologies, the offshore model does not work as well.”

Let us know what you think about the story; email Linda Tucci, Senior News Writer.

Posted in CrossUSA, News | Tagged Domestic Outsourcing, Rural IT Outsourcing | Comments Off

The New York Times – “Rural Sourcing; A trend to watch”

Posted on April 5, 2011 by admin

Great article on the growth in Rural Outsourcing! Low cost, low absenteeism, low turnover, strong work ethic, sense of community, what more can you ask for!

Rural Sourcing: A Trend to Watch?
By JESSICA STILLMAN of GigaOm
Managers thinking of establishing virtual teams may have visions of the best and brightest in New York, San Francisco and Shanghai dancing in their heads. The untapped workers of rural places and small cities like Kanab, Utah or Augusta, Ga. probably feature less often. Now the proponents of a still embryonic but expanding trend known as “rural sourcing” are trying to change that.

After all, a recent study by online worker clearinghouse oDesk found that workers in tiny towns of less than 15,000 inhabitants are already online and thriving in a remote work environment. The analysis discovered that:

Small towns meet or beat large cities in terms of the number of online workers per capita
Contractors in small towns worked more than 175 hours in January, which compares favorably with the hours worked by contractors in the larger cities: New York (70 hours), San Francisco (54 hours) and Los Angeles (23 hours)
You might argue that the high numbers of hours worked and the percentage of remote workers per capita just reveals that those marooned in small towns are simply desperate for work. No doubt that’s part of the picture, but it’s not the whole story.

Before imagining dreary call centers springing up in Nowhereville, U.S.A. staffed by hordes of marginally skilled drones, consider this profile of Atlanta-based firm Rural Sourcing, one of around 20 U.S. companies that are locating skilled IT-workers in small towns — often those near universities with plenty of job-hungry graduates — to take advantage of lower living and labor costs, higher quality of life and an underutilized talent pool.

While salaries in Milford, Penn. may not be as low as those in Mumbai, India, some often-overlooked costs associated with outsourcing abroad — such as greater management oversight, cultural miscues and occasional long-distance travel — are lower with rural-sourcing. Plus, many workers enjoy living in these slower-paced places, while bringing employment to struggling towns is sure to generate good will.

Rural Sourcing chief executive Monty Hamilton reports that his employees are:

in places where … $150,000 still buys you a great house with a great piece of property, where people want to stay and raise their families.

Obviously, outsourcing abroad isn’t disappearing anytime soon, and for some positions, the best-qualified applicants will still be found in major cities. But could looking for virtual team members in small towns, whether through a firm like Rural Sourcing or independently, be a triple win for your organization – good for costs, good for workers and even good for small towns (and your PR department), too?

Enabling the Web Work Revolution
Report: The Real-Time Enterprise
By The Numbers: Running a Coworking Space
Copyright 2011 GigaOm. All Rights Reserved.

Posted in CrossUSA, News | Comments Off

Lure of the Countryside – Rural Outsourcing on the Rise in US

Posted on March 14, 2011 by admin

Computerworld – For years, U.S. companies have been shipping development work and other IT tasks offshore to take advantage of low labor costs. Now a growing number of organizations are tapping lower costs closer to home, by hiring outsourcing providers with operations in rural areas of the U.S.
(read more)

Posted in CrossUSA, News | Tagged Rural IT Outsourcing, Rural Outsourcing | Comments Off

KEVIN MCCLOUGHAN JOINS CROSSUSA AS PRESIDENT AND CEO

Posted on February 15, 2011 by admin

MINNEAPOLIS, January 31, 2011 -CrossUSA, Inc., a national provider of Information Technology Rural Outsourcing Solutions, today announced that Kevin McCloughan has joined the firm as President and CEO, effective immediately. McCloughan replaces interim President Ross Graba and reports to Chairman of the Board and owner, Robin Debronsky.

A highly motivated and accomplished IT executive, McCloughan has over 25 years of IT leadership experience across multiple industries, primarily healthcare insurance. Before joining CrossUSA, McCloughan was Vice President of IT at MinuteClinic where he was responsible for the IT strategy to support MinuteClinic’s rapid growth and focus on customer service and cost containment. MinuteClinic was purchased by Rhode Island-based CVS Caremark in 2009.

Prior to MinuteClinic, McCloughan held several VP and CIO positions at United Health Group’s Ovations, OtumHealth, Uniprise and Corporate Systems Groups where he helped lead the strategic growth and financial contribution to the UHG Portfolio of companies.

Robin Debronsky, CrossUSA’s Chairman of the Board, said, “We couldn’t have found a better chief executive than Kevin.  He is a consummate leader who has been aligned with CrossUSA since he first met my husband Nick who founded CrossUSA.  Kevin became one of CrossUSA’s first customers while at United Health Group.  Kevin’s experience as a customer and an IT leader in the Healthcare Insurance market  provide evidence of his commitment to keeping IT jobs in the U.S. and make him a perfect fit for our company.”

Kevin obtained his Bachelor of Arts from Augustana College and his MBA from the University of Minnesota’s Carlson School of Management.

Posted in CrossUSA, News | Comments Off

CrossUSA to attend International Association of Outsourcing Professionals (IAOP) Conference Feb 20th to 23rd

Posted on February 11, 2011 by admin

Sourcing in your own backyard – Breakout Session at IAOP on Rural IT Outsourcing

Posted in Events | Tagged IAOP, Rural IT Outsourcing | Comments Off

ABC News Story on Rural Outsourcing With CrossUSA

Posted on February 10, 2011 by admin

As the best alternative to offshore IT outsourcing, CrossUSA’s model of Rural Outsourcing is getting attention in the news. Watch the video to learn more.

Posted in News | Comments Off

Building IT Capabilities in Rural America – A Research Paper by Dr. Mary Lacity

Posted on December 23, 2010 by admin
Strategic Outsourcing: an International Journal announces the publication of an industry insight on rural outsourcing by leading academics, called “Field of Dreams: Building IT Capabilities in Rural America”. Rural outsourcing is the practice of outsourcing work to suppliers with delivery centers located in low-cost, non-urban areas.

(read more)

Posted in News | Tagged Rural IT Outsourcing | Comments Off

ComputerWorld: Rural outsourcing on the rise in the U.S. – December 2, 2010

Posted on December 2, 2010 by admin

(read more)

Posted in News | Comments Off

Bloomberg Business Week on Rural IT Outsourcing – September 23, 2010

Posted on September 23, 2010 by admin

(read more)

Posted in News | Tagged IT Outsourcing, Rural IT Outsourcing | Comments Off
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